You open a conversation. The Intake Agent listens, structures, and captures the creative unlocks inside your brief. The Framing Agent picks up automatically — layering in brand intelligence, competitive context, and creative direction to produce a reverse brief. From there, the Execution Agent builds the work inside the brief's constraints, every asset traceable back to the original intent. When you review, the Feedback Agent captures your response in context — clarifying, validating, and structuring it against the brief so nothing is lost in translation. Revisions run with the full history intact. And when the work ships, the Delivery Agent closes the loop: assets with provenance, performance data fed back into the system, the brand's intelligence compounding for the next project.

riff operates on an expand/contract rhythm. riff goes wide — branching ideas, following tangents, exploring directions in parallel. Refine pulls together — surfacing the strongest threads, synthesising where the thinking has landed. The canvas breathes with the creative mind, not against it. Brand intelligence is native to the surface: every node has access to the Collision Engine, surfacing brand truths, tensions, audience signals, and competitive white space as the work develops. Production constraints stay out of early thinking — they enter only when a territory is gaining momentum, as a reality check, not a gatekeeper. riff sits at Stage 3 of the Creative Origination tier, between the reverse brief and the concept approval gate. It produces ideas, not assets — creative territories that survive the room.